How good do you want this to be?

Your offer.

Who is it for?

How would they benefit?

Is it essential, or just urgent?

Is it right, convenient, or just there?

Is it improving things, or creating more pressing items?

Is it just creating new wants?

Is it making customers more productive or squandering time?

Is it making or breaking relationships?

Is it revealing or concealing?

You get the idea …

To have the right stuff, you must know. Knowledge is the essence.