Meaningful

What is meaningful to you? What do you expect in return?
Recognition?
Access to prominent people?
Valuable content?
A sizable material gain?

Your customers most likely have similar wants—recognition, access to prominent people, valuable content, and possibly a material benefit.

The meaningful activity does not have to be a pioneering work like Uber that radically changed the taxi business. It could happen by your passion for helping seniors in assisted living facilities.

Your meaningful activity must genuinely make your customers’ lives better. They must want it and will miss it if it were to disappear.

Start – The Starters’ Playbook