Leadership and Culture
What is the reason for organizational culture to exist? Is it not to drive better results like customer loyalty and making exemplary employees?
For loyalty, more is needed than customers to like your product. Customers must love your process as well. It is not enough for customers to agree that your company delivers what it says on your website or promises in the contract. They must believe in your company and what it does. They will go elsewhere if they don’t.
Customers may like your product or service. Customers love ideas that help their businesses perform better. The product or service benefit may satisfy them. Belief in their business and its potential will excite them.
You should think less about your product or service and more about customers’ business potential. What statement about your customers’ business does your product or service make? The bigger the statement, the bigger the idea, and the more prominent your brand will become.
Something similar applies when trying to motivate the people who work at your company. Money, benefits, and perks only go so far. What gets people fired up is Ideas – Narrative – Meaning—giving people the opportunity to tell or be part of a great story. What makes an exemplary employee? Check out the making of an Exemplar.
Fundamentally, the importance of leaders’ involvement in setting an organization’s culture is very much language based. Without a well-defined language, behaviors, and outcomes could be more explicit. Often the ‘how’ of creating the right culture is overlooked.
Many leaders talk about living in the real world. They must realize that a big part of the real world is the culture.
I would love to hear about your experiences! Please share your stories at satishmehtausa@gmail.com.
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