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The Starters’ Playbook
Satish Mehta is a corporate executive turned entrepreneur, and now an author. For corporations, he led five start-ups, four turnarounds, one acquisition & generated rapid growth seven times. His self-owned businesses include six start-ups of which two were acquired.
As a coach and consultant to senior executives, he helps Entrepreneurial and Corporate Startups gain funding, grow customers, revenue and profits. As an interim Executive, he creates and navigates high-performance teams; enter new markets, launch new products/services, and establish new channels and technology platforms.
He has worked in executive and consultant capacity at:
AT&T
Lucent
Telcordia
General Instruments
McKesson
Walbridge Construction
Signal Lake Venture Capital, and
several incubators and startups.
As an author, he is now sharing the lessons he has learned and the skills he has practiced over four decades all over the world.
His first book titled, "World is a bazaar, Life is a Negotiation," came out in 2017 and will be distributed to over 700 professionals he has trained in negotiation skills. He believes that these skills when applied are not just relevant to your professional life, they can improve all facets of lives of everyone.
The Starters’ Playbook
One of my mentees is a manufacturer’s representative for the paper industry. After two years of hard work, he began seeing some positive results. He immediately wanted to hire one of his CPA friends as VP of finance. “How many accounts do you have?” I asked. “Six.” “Why do you need a full-time VP of […]
Discard the old context. Discover the new framework.
We identify ourselves with the job we do. Even if it sucks, a job gives purpose and structure to everyday lives. It pays our bills and makes us feel responsible. We also like to believe that the institution of work is relatively efficient in creating job opportunities and incomes.
These beliefs are silly and belong to the old framework. Discard the obsolete context. Discover the new framework.
This book is for those who never thought of starting a business, to those running an enterprise. It is for those stuck in a rut of day jobs and dream about getting paid for pursuing their passion.
What is meaningful to you? What do you expect in return?Recognition?Access to prominent people?Valuable content?A sizable material gain? Your customers most likely have similar wants—recognition, access to prominent people, valuable content, and possibly a material benefit. The meaningful activity does not have to be a pioneering work like Uber that radically changed the taxi business. […]
Let some customers outgrow you …
“Culture eats strategy…”