Mind chattering is the continuous narrative going on in our heads. It is the raw material for Sci-Fi writers. The Moon landing: Jules Verne’s 1865 novel From the Earth to the Moon depicted three people being sent to the Moon in a spacecraft from Florida – with some similarities to the actual mission 104 years […]
Soft skills; are the hard skills.
Unless they are armchair generals, all successful entrepreneurs, executives, or business leaders stay on top of the competition – this is trait number one. Marketing Warfare by Al Ries and Jack Trout is still a great read. Here are nine additional traits that are evergreen. Yes, even during the great resignation (which is most likely […]
In technical negotiations, address four specific challenges
The difficulty of meeting a prospective client is a problem for many of us at one time or another. To negotiate and close more sales, you need to get in front of decision-makers, which is challenging when there are many gatekeepers. While accessing these potential clients requires creativity and persistence, you will generally have less […]
Marketing Myopia is live and kicking!
Most successful leaders have on trait in common. It is their ability to negotiate skillfully.
Starting out, a business is small, lean, and nimble. It is like a speedboat. Then, you begincollecting stuff, tangible and intangible. You become a yacht, soon to become a cruise ship. The bigger you get, the more energy you need to keep moving or change direction. What makes a business heavy? Long-term commitments – leases, […]