âWhat do you do?ââOh, I am an entrepreneur.ââYeah. So, what do you do?âYou see where I am going with this. Some labels are bland and meaningless. The title âentrepreneurâ sounds as if a person is like a ship without a rudder. Some people got creative and began calling individual employees within the womb of a […]
Millennials and Gen Z have made the cliché, work smarter, not harder real.
An epoch of economic change with radical outcomes is underway. It is an opportunity for us to adopt a new frameworkâother than a job.
Since the dawn of marketing, professionals have asked simple questions to construct objectives, strategies, and tactics. At the most basic level, the issues haven’t changed. WHO are you trying to: ? Address? ? Influence? ? Reach? If the answer is anyone and everyone, you are wasting time and resources. Step back and find your “specific […]
Set the conducive environment Their office is their territory. Your office is your territory. In either case, there are interruptionsâŠcolleagues, emails, phone calls. Their office, you put up your guard. Your place, the other side will be tempted to put up their guard. Find a restaurant with a pleasing ambiance. You are at ease, and […]
In her book, Improvisation for the Theater, Viola Spolin leads the actors through games and exercises that dynamically connect the players. What one player does and says is immediately sensed and responded to by the other player. And that, in turn, creates a spontaneous response in the first player. The players accept each otherâs actions […]
The quotes by world statesmen may be confusing without the right context. âThere is more to life than increasing its speed.” –Â Gandhi âNever leave that till tomorrow which you can do today.â –Â Benjamin Franklin The tendency is to follow the most straightforward and comfortable path. But, almost always, the more robust way is the right […]
It is tempting to invest resources and develop plans to grow and have a controlling position in your market. “Lock-in” contracts, specific terms and conditions, sticky servicesâthere are countless ways we can make a customer move to a competitor disruptive. While these tactics can be hugely profitable (lower customer churn, recurring revenue, higher company value), […]