In the nineties, first to market was the panacea. Who gets the new telecom innovation out in the market first? Lucent or Northern Telecom. Market entry faster than the competition was deemed critical. But what about direction? How relevant is speed if you are going in the wrong direction? Lucent and Northern Telecom were adept […]
Just about everything customized is better received. One reason is the psychology of “I.” The recognition that attire is: Custom made (for you) With care (the right material) Short-lived (is boring after wearing a few times) Think what else (ideas, services, products, relationships) could be tailored to your liking? Just about everything, I think. Is […]
I have the power of position or expertise. I can affect the corporate culture. I can make you apathetic. I won’t respond to your communication. Dismiss your suggestions. Treat you irrelevant. I will just address the lowest common denominator. Revise the offers to appeal to illiterate or simpletons. Diminish the need for critical thinking and […]
Competition drives companies to focus on customer satisfaction. Unhappy users will move to your competitor. But will they? Often, the cost and disruption of the move are a significant barrier. The customer is kind of “trapped.” Pharma companies do not need to make the drug less addictive. They seek to maximize profitability for each drug. […]
Chic stores in an upscale mall attract a lot of visitors. People enjoy the razzle-dazzle of the displays and the activities. Rarely such lavish stores sell as well as “functional” outlets. Think Ikea, Costco, Sam’s Club, Dollar General, etc. Fancy websites rarely convert as quickly as straightforward, intuitive, functional websites. The simplicity of Google wiped […]
My children went to the local public school. The school teaches the way it has been doing for, maybe, over fifty years. The tools may have changed. The methods are the same. Most parents are familiar with how the school works; know the teachers and several other parents. They are part of the same clan. […]
When smartphones came out, everyone was installing apps indiscreetly. More, the better. Now, users install an app only if it is something they will use frequently. When the electronic newsletter was a new thing, people subscribed to them by the tens. Now, the newsletters show up unsolicited, and people unsubscribe them by the tens. Until […]
Anything you are afraid to do, practice doing it. Practice gets rid of fear. With practice, it becomes a habit. If you’re afraid to play the piano, play a little every day. Learn the notes. Begin with simple music. Play when you are alone. Record yourself. Play a bit more. Every day, tick-tock, tick-tock, a […]