Starting out, a business is small, lean, and nimble. It is like a speedboat. Then, you begincollecting stuff, tangible and intangible. You become a yacht, soon to become a cruise ship. The bigger you get, the more energy you need to keep moving or change direction. What makes a business heavy? Long-term commitments – leases, […]
There is usually an excellent reason for something: for doing it, for not doing it. Often we tell the other party this reason. We then think of another idea, and we give that as well. Then a third reason occurs to us, and we add that in for good measure. The problem is that each […]
We are the job we do. Even if it sucks, it pays bills. We believe that institution of work is efficient in creating job opportunities.
These beliefs are silly & belong to the old framework. Discard the obsolete context. Discover the new framework.
Most successful leaders have one trait in common. It is their ability to negotiate skillfully. Invest in yourself.
We are the job we do. Even if it sucks, it pays bills. We believe that institution of work is efficient in creating job opportunities.
These beliefs are silly & belong to the old framework. Discard the obsolete context. Discover the new framework.
Discard the old context. Discover the new framework.
Since the dawn of marketing, professionals have asked simple questions to construct objectives, strategies, and tactics. At the most basic level, the issues haven’t changed. WHO are you trying to: ? Address? ? Influence? ? Reach? If the answer is anyone and everyone, you are wasting time and resources. Step back and find your “specific […]
Set the conducive environment Their office is their territory. Your office is your territory. In either case, there are interruptionsā¦colleagues, emails, phone calls. Their office, you put up your guard. Your place, the other side will be tempted to put up their guard. Find a restaurant with a pleasing ambiance. You are at ease, and […]