Just about everything customized is better received. One reason is the psychology of “I.” The recognition that attire is: Custom made (for you) With care (the right material) Short-lived (is boring after wearing a few times) Think what else (ideas, services, products, relationships) could be tailored to your liking? Just about everything, I think. Is […]
I have the power of position or expertise. I can affect the corporate culture. I can make you apathetic. I won’t respond to your communication. Dismiss your suggestions. Treat you irrelevant. I will just address the lowest common denominator. Revise the offers to appeal to illiterate or simpletons. Diminish the need for critical thinking and […]
Competition drives companies to focus on customer satisfaction. Unhappy users will move to your competitor. But will they? Often, the cost and disruption of the move are a significant barrier. The customer is kind of “trapped.” Pharma companies do not need to make the drug less addictive. They seek to maximize profitability for each drug. […]
Chic stores in an upscale mall attract a lot of visitors. People enjoy the razzle-dazzle of the displays and the activities. Rarely such lavish stores sell as well as “functional” outlets. Think Ikea, Costco, Sam’s Club, Dollar General, etc. Fancy websites rarely convert as quickly as straightforward, intuitive, functional websites. The simplicity of Google wiped […]
The predicament is that you see no outcome other than the one you fear or do not want. So, most of the time, when we think we are stuck, we fear the short-term outcome of making a decision. Make a choice, take the step, and own the consequences. You can then start fresh. Of course, […]
My children went to the local public school. The school teaches the way it has been doing for, maybe, over fifty years. The tools may have changed. The methods are the same. Most parents are familiar with how the school works; know the teachers and several other parents. They are part of the same clan. […]
One does not have to be in a cult to act like a cult member. It is not a surprise to come across angry, brash, and obtuse people behaving like cult members. However, when people in professional positions act like cult members, it is frustrating, to say the least. Cult members are rigid, often emotional, […]
When smartphones came out, everyone was installing apps indiscreetly. More, the better. Now, users install an app only if it is something they will use frequently. When the electronic newsletter was a new thing, people subscribed to them by the tens. Now, the newsletters show up unsolicited, and people unsubscribe them by the tens. Until […]