Worthless Plans. Indispensable Planning.
Plans may become irrelevant. Yet, the process of planning is indispensable.
Plans may become irrelevant. Yet, the process of planning is indispensable.
When you start a small business, engage in free-market competitive thinking, and when you have a “trapped” customer base, act like you don’t.
And the thing about start-ups and slow-growth companies is that because they are spending so much time in terra incognita, in a world of unknowns and new possibilities, learning new stuff and changing the rules of competition is what the game is about.
Starting out, a business is small, lean, and nimble. It is like a speedboat. Then, you begincollecting stuff, tangible and intangible. You become a yacht, soon to become a cruise ship. The bigger you get, the more energy you need to keep moving or change direction. What makes a business heavy? Long-term commitments – leases, […]
Discard the old context. Discover the new framework.
This book is for those who never thought of starting a business, to those running an enterprise, for the die-hard entrepreneurs born to create and lead, and for stable, less intense business owners.
How about dreamers stuck in a rut of day jobs? They dream about getting paid for pursuing their passion. Yes. This book is for them too.